Wednesday, July 15

Interpreting The Fundraising Numbers

Tonight is the deadline for 2nd quarter fundraising numbers. While I agree that how much cash raised is important, I feel the important part of the equation is who donated. For example, in my mind 10 $100 donations from regular citizens is more important than 1 $1,000 check from a PAC.

It is true that you need cash to run a successful campaign. For better or worse, that is a necessity. Just keep in mind while all these numbers are being flashed across the tv screen and the internet blogs and websites that the people behind the donations are most generally more important than the amount.

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