I gave it a week. I spent some time watching KOLR 10's newscasts regularly again last week after the euphoric build up to "the new KOLR 10." Wow, am I sorely disappointed! Technically there is nothing stylistically wrong with the new set. I do like the new logo. Yet, to say it is "the new KOLR 10" means absolutely nothing.
I don't have access to the ratings so anything I say here is purely based on my perception (hence the blog title, Show-Me Opinions). KY3 is the obvious market leader. They have been for years. They also have the most resources at their disposal and seem to cover the most news. When KSPR revamped and became "the new KSPR", it really was new. First, it was almost a completely new team. Secondly, the newscast times were somewhat different. Thirdly, they really played up their weather accessibility (first chat, blog, etc). Finally, KSPR found a niche with talkback segments and a little more bantering/discussion format with the main anchors. KSPR's move was risky... but it worked. They have gained quite a few viewers and seem to be accomplishing a lot.
KOLR needs to find their place and style if they want to lose that stagnant quality that seems to be in the air every time I watch. It's not because they don't have talented people. I think Joy, David, Dan, Ted, and the rest of the crew are very talented. Yet, there is a spark missing that makes everything click. You can build the most amazing set ever but it won't mask the basic fundamental news product. KOLR needs to do some market research, find out what the people want, and take a few risks. Otherwise they may find themselves an afterthought in the Springfield market.